I trade based on logical future outlook for companies and watch anticipated news releases pertaining to the company very closely. Logic and reason always win. Don't work for your money, put your money to work for you. Follow the snake.
I like to find undervalued turnaround stories that are still in the 1st or 2nd inning. I listen to the conference calls, read the quarterly earnings, and sift through the numbers (I value both fundies and technicals, as well).