Market psychology is a primary to me.
I look at the charts as a secondary and only to help me better understand the market psychology.
If bulls/bears claim to be 100% right, I'll probably bet against them, given the business model.
"In order to get what you want, you should pay all sacrifices, become as covetous, as greedy as possible! The goddess of luck smiles upon the greedy." - Kinzo Ushiromiya, Umineko no Naku Koro ni.