Market psychology is a primary to me.
I look at the charts as a secondary and only to help me better understand the market psychology.
If bulls/bears claim to be 100% right, I'll probably bet against them, given the business model.
I enjoy stock options, poker, and women. I am moving from Florida to Oregon so that I can trade options for an hour every day before my dayjob. I like playing the role of the devil's advocate, too - so don't take me too seriously.