Head of Community Development @ StockTwits. Evangelizing Social Communications for Investors, Traders, & Public Companies. Independent Trader. Former Chicago Board of Trade Member. Host of #TheMustFollowPodcast
Market psychology is a primary to me.
I look at the charts as a secondary and only to help me better understand the market psychology.
If bulls/bears claim to be 100% right, I'll probably bet against them, given the business model.