Market psychology is a primary to me.
I look at the charts as a secondary and only to help me better understand the market psychology.
If bulls/bears claim to be 100% right, I'll probably bet against them, given the business model.
Founder and President Dragonfly Capital. Managed Accounts, Premium Service and free blog at Dragonflycap.com, Professional Stock and Option trader, Author, Get my book here http://amzn.to/1gKxEVv, Adjunct Prof at Case Weatherhead School of Management