$EVFM I think there are some people missing the point here...They're not trying to replace "the pill!" This is just another option for women that don't like hormones and don't do well with them. IF there are people that want to try something new, I'm sure they'll give it a try and see how they like it. The target audience is something that is very doable and given the recent findings...there is going to be proof in the refills and sales in the coming weeks! Come March 4th, get ready...these numbers should be BIG and I'll look forward for this trend to continue...Hold tight and if you haven't gotten in yet, now's your chance! Enjoy the evening everyone and good luck to all!