$ATOS Don't swing this... get in for the long ride up. here are an infinite number of reasons you might decide to invest in a certain company. But Berkshire Hathaway CEO Warren Buffett says there’s one you should always avoid: Buying a stock merely because you think it’s going to increase in price. That’s because even the best investors aren’t able to predict how the market will perform. Instead, you should invest in companies that you both understand and believe will offer long-term value, according to Buffett. He also doesn’t think investors should worry about how the stock will perform in the near term. If you want to predict what the stock price is going to do, “you can have a separate piece of paper,” he said. Rather, Buffett recommends focusing on businesses that will hold their value over time. As he told CNBC in 2018, “nobody buys a farm based on whether they think it’s going to rain next year.”
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