$SSI Has anyone here ever been going down the wrong road and realized it? Then as you change your path, you realize everything is going much much better? That is what is happening why this company. They had an idea that worked for a while. Then, it stopped working. As such, they stepped back and took a look. Can we do better? This company devised a new plan and initiated that plan. Now, we are beginning to see the results of a revamped company. The proof of what they have done is in the current quarter sales and profits. Don't listen to the Bears. They simply want to play head games with you and take your money. Trust what you see in the changes. New branding, new ideas great profits. The proof is in the pudding.