$ULTA Prudent investors might want to take some profits here. This area is a normal 50-60 % rebound off the lows from a few weeks ago, about half way back to the top made last July. The longer term chart formation looks like a head & shoulders if the rally stalls. So maybe sell 50. If you think it will rally a lot more from here, then hold. My opinion is that there is a pause, perhaps to $250 area. We shall see.