I have to be honest...it's a surprise to me too. I like the concept since it feeds into the housing boom, but it's branding has made it more of a fashion statement. Maybe they are data mining behind the scenes more than we know... Cf. $SFIX (which is a data mining play masquerading as an online clothier).
@Dr_Stoxx I seriously don't know why this stock is rallying so hard. maybe they struck a gold mine or something. Tried reading all the news on it and I don't quit find anything. Don't want to buy here, nor do I wan to short this. It's kind of ridiculous if you ask me.
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