$PLNT I love gyms but Ive cancelled gym membership. Some people will not cancel- but YOY cancels go up. covid has forced people to come up with alternatives some won’t return. Hardcore gym people will go back but is that PLNT avg member? Idk. Attached is 2017 Fitness industry publication suggestions how to minimize cancellations: Look at 4,5,6 & 11 and put them in covid context w/potentially neg health outcome & alt workout outside gym. Peloton, light weights, yoga or running.. etc. look at 9 and sub crowded w scheduled and limited workout times, no lockers or group classes. ihrsa.org/improve-your-club...
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