$PTON But here's the issue: Investors who buy the stock today have to pay a big premium. At a price-to-sales (P/S) multiple of 15, investors are a far cry away from the good old days of 2019 when Peloton's multiple was just over six. Another problem is that Peloton's cheapest bike sells for a whopping $1,895. The standard model starts at $2,495 and its Bike+ model doesn't come at a price below $3,295. Peloton might discover that it's exhausted most of its sales opportunities in the consumer group that can actually afford the product. Although Peloton offers consumers the ability to make payments over as long as 39 months, extending credit to customers exposes the company to more risk at a time when many people are struggling to make ends meet.