$ZOM I have worked in Sales and with sales people for close to 18 years. Do you think a company that has launched its only product will have customers lining in at the get-go? No. They have to build a customer base. And that customer base will be guarded as Fort Knox. The real catalysts here are the ERs. Gradual, if the product is excepted by the market, Zomedica stock will grow. Everything else is hype and manipulation. Have some patience.