SpotX works w/ 600+ media companies & has a reach of 42M internet-connected TV households. The uptick in streaming has translated to more available ad time. SpotX Inc., which helps publishers sell video ads, said it saw a 16% increase in video ad inventory from March 19-22 compared with March 5-8, the corresponding days 2 weeks earlier. That includes video streamed on TV sets as well as other connected devices like smartphones, tablets and computers. SpotX said ad inventory available for streaming TV programming specifically rose nearly 25% from March 12-24, compared with Feb. 28-March 11. Inventory for digital videos, which are typically shorter, was up 13% in the same period. But even as viewing grows, advertiser demand is falling amid the sudden halt to much economic activity. Travel, hospitality & real-estate marketers cut ad spending through SpotX's platform by more than 70% from March 16-22, compared with the previous seven days, according to the company. $TTD $RAMP $GOOG $FB
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