$CMCSA NBCUniversal says Peacock has secured $500M in up-front commitments. That is on top of the $100M in commitments the streaming service secured last year ahead of its launch. The service’s CPMs are 50% higher than Hulu’s. NBCU was looking to position Peacock as a pristine and less-cluttered environment for brands, one worth a higher rate than even NBC. The notion has a logic to it. Hulu, under the sole control of Disney, now generates more ad dollars than ABC and other Disney TV networks. The company said 85% of inventory for Super Bowl LVI is either sold or under discussion with advertisers (as much as $6M per 30-second spot). Overall NBCU achieved its largest-ever haul in digital sales (inclusive of Peacock) in this year’s upfront, bringing in more than $1.5B in sales, a 67% y/y growth & 20% growth from 2019, with double-digit growth in volume and price across the board.