$FNKO is associated not only with a cultural phenomenon, but also with a psychological one. Individuals have already established a relationship with pop culture figures represented by Funko Pops. This relationship is also known as "parasocial interaction". People interact with these Pops as if they are friends, family, etc. It's not about the plastic figures, but about the emotions underlying it. That's also why pokemon cards are so valuable, $GME went nuts to and revolutionized Wall Street. It's about the emotions.