possibly like $HMNY trying to go with unlimited movies when movie theaters can do it themselves. but what do i know.
$ROKU Their (longer) term competition is the actual TV manufacturers (for whom Roku white-labels their platform for many) - as since last year TV man. make MORE money via their data collection then the actual sale of their hardware ..... LG as an example goes it alone and does NOT use Roku for their smarttv platform ....many do however
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