$SOFI This is a stock you'll want to own for years, like Apple, Microsoft, Amazon -- but you're getting in SUPER EARLY. Buy and hold. Every dip is an opportunity to accumulate. You'd be crazy not to buy under $30, and absolutely insane not to be buying as much as you possibly can right now. As Noto says, there is a trillion dollar opportunity here, and SoFi is incredibly well positioned to take advantage of this.