$HEXO is planning on a fast, efficient and financially smart entry into the US. They will be able to do this through multiple partnerships. Even though they won’t make 100% revenue from these products, they will make a lot more overall , especially in US markets, with strategic partnership with brands familiar to consumers. Hexo already has their beverages locked down with Molson Coors, but that doesn’t mean they won’t partner with another beverage company. Here is a list of brands I think will become partners with Hexo. Coca Cola, Phillip Morris International and Mondelez International.