$INSU How does Shift differentiate from Vroom, Truecar or Carvana in terms of a complete online experience. Do they have a competitive advantage or product differentiator? It seems the market is already fairly crowded for this kind of product/service. As I am in the market for a car right now I used the site to look for the kind of car I want and Shift had the smallest inventory of all of the above sites.
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