$SINT I was reading the company’s Twitter today and saw multiple requests from people to issue real PR’s instead of tweets. The response was the same each time, “The company has communications procedures in place to determine the most appropriate manner to disseminate information. The process includes review by legal counsel, senior executives and marketing personnel.” Any thoughts on this? There are not many people seeing the company’s tweets. Why would they not want to reach the broader audience that PR’s would reach? Have you seen other companies do this?
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