$VFF psf is now present in (124208/180150) = 68.9% of total market). 124208*12 = 1490 M annual Retail cut ~30% 1146M 70% is flower 802M 12% mkt share 96M Gross margin 65% 62M Sga (psf) of 10m 52m 58.7% share vff 30.5M Multiple of 20 because growth will be high Total value added to vff from psf 610M