$XERS @undefeatedchamp Nice point about sales. My thinking is XERS is being underrated because it isn't selling the next blockbuster treatment. It's selling a compound that has been around decades, but in the best formulation on the market. People tend to overlook the potential of selling a common product in a new way that stifles the competition. Domino's and Monster Energy are two examples of companies which gave investors incredible returns with their new, improved version of common products . Though I could see the rise of Domino's and Monster Energy over a decade ago, I dismissed investing in them because I thought the potential of selling pizza and energy drinks wasn't blockbuster enough, and that those companies wouldn't ever get to be on the same playing field as bigger competitors. Boy was I wrong!! Still kicking myself for not investing in Monster Energy
3
4
4 Likes