Kanye West Applies For Yeezus Brand Blockchain Trademarks
Kanye West once famously told his fans that his focus was on building “real projects in the real world.” A post made on his Instagram some months ago indicated he had no interest in doing a “f***ing NFT”, pouring water on hopes that the hip-hop and rap icon would make a move in the world of web3.
However, one of the scene’s most innovative faces might be changing tune. A new trademark application for his Yeezus brand, filed May 27, was done so in a peculiar category: “blockchain-based non-fungible collectibles, assets, currencies and tokens” and “online retail store services featuring downloadable movies, videos, television, music, entertainment, digital art.”