Tech companies are getting back to basics in an effort to turn their stock prices around. One of those companies is Airbnb, which sees two obstacles in hosts using its product. 🚧
One, it can be hard to get started. And two, it can be nerve-wracking to have guests in your home.
So, to alleviate those fears, the company is rolling out several new features.
The first is a new service called Airbnb Step, connecting new hosts with experienced ones to help them get started. Second, it’s upgrading its Aircover by tripling its damage protection up to $3 million. And it’s also installing a stronger verification process for guests. 🛡️
But the most interesting part of all this is how the company announced it. As part of this roll-out, the company’s CEO Brian Chesky listed the guest room of his San Francisco home on the site for people to book, just as he did when he started the company.
Whether or not these changes will help boost $ABNB shares over the long run remains to be seen. But in the near term, we can expect some interesting stories to come out of this experience… 😂