ESPN Tests The Waters 🎲
ESPN, Disney’s sports network, might cash a big check. 💰 ESPN is supposedly negotiating a deal with two sportsbooks to license its brand for sports betting products. The deal is expected to be worth at least $3 billion.
Rumor has it that ESPN held talks with casino operator Caesars, as well as online gambling company DraftKings. ESPN already has marketing partnerships with both companies. But this would be a bit of an upgrade. The deal would (potentially) allow both companies to rename their sportsbook after ESPN and use its branding. In exchange, ESPN wants Caesars and DraftKings to spend lots of money advertising on their network.