$SDC SDC does the same thing as Align except Align charges $6000 (instead of $2000) uses more othodonist to moniter the treatment, and is worth 20 billion. They don't seem to be doing hit pieces on Align. So absolute worst case scenario is SDC can hire more Orthodonist and do more monitering ......charge $4000. And still take over much of Align's business. I don't see a major issue. SDC could double their prices and still be a bargain and might be a 20 billion dollar company even sooner.