$BBIG the primary driving force behind yesterday's price drop is shorts borrowing more than 4 mil shares and driving short interest up 6.5 percent to create panic selling and steal stop losses. This was a typical well planned coordinated sell the news hedge fund event to scare retail out of their shares so shorts can lower their costs. The bears shills and bashers came out in mass as planned as well. This is so obvious. Just ignore the bastards, hold and enjoy the holiday.