Roku is the dominant streaming TV operating system (OS) and powers the ‘smart’ part of the smart TV for more than a dozen TV original equipment manufacturers (OEMs). These TV makers take zero percent of platform revenue — meaning Roku gives the OEMs zero revenue share, for the privilege of having the Roku OS built into their TVs and the power of Roku marketing behind their products.
These are Roku TVs. So....TCL partnership in question...is just a headline risk.
* onn / Walmart