$JCP name 5 people you know that shop at $JCP . I know none. I used to be a believer too until I went to 2 JCPs in my city last xmas. It was DEPRESSING. I went home and sold my shares to cut losses. No I short it and buy puts against it. I've recovered my losses this way. Sorry but this ain't going nowhere. Get out while you still can. Be smart, there are way better places to park your cash right now.