$DISCA 4th of July weekend: No sports, no outdoor fireworks, and many bars/restaurants closed. Perfect storm for entertainment at home, and perfect storm for networks like Discovery, which have attractive, engaging, and POSITIVE content. Advertisers are flocking, and will continue to flock to content providers like Discovery. #1 in ratings with demographics that have disposable income and make financial decisions for the household. Icing on the cake is the exodus of advertisers from social media.