$BB Hi, going to share some past history about BB. So Bb was dominant smartphone player at that time Nokia was tha dominant player in phone business, then BB overtaken the lead. After that, this is about 2006 apple came out with the new smart phone that had better internet and touch screen iphone1, they further overtaken the lead by aggressively developing applications because that was the craze back then. Then android came in and taken second place, the rest is history. Bb admitted that because they didnt have touchscreen and applications they lost market share.