RIVN Stock Gains 4% Pre-Market After TD Cowen Upgrade: Analyst Sees Strong Demand For Upcoming R2 Models

The firm believes the new lineup could significantly expand Rivian's addressable EV market.

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The Rivian logo is on display during the 2025 Los Angeles Auto Show at the Los Angeles Convention Center on November 23, 2025 in Los Angeles, California. (Photo by Josh Lefkowitz/Getty Images)

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Shivani Kumaresan · Stocktwits

Published Mar 10, 2026, 11:39 AM

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Rivian Automotive Inc. (RIVN) received a vote of confidence from TD Cowen, which upgraded the electric vehicle maker’s stock to a ‘Buy’ rating from ‘Hold’ while lifting its price target. 

The revised outlook comes as the firm evaluated potential demand for Rivian’s upcoming R2 vehicle platform, which could significantly expand the company’s market reach.

TD Cowen raised its price target on Rivian shares to $20 from $17, according to TheFly. 

Following the upgrade, Rivian Automotive stock traded over 4% higher in Tuesday’s premarket. 

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