Here’s Why Safety Shot Saw A 144-Fold Jump In Retail Chatter On Stocktwits: Beyond Meat, And Kohl’s Closely Follow

Retail investor chatter for Safety Shot soared 144-fold, following Monday’s announcement of a $10.6 million registered direct offering.

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Beyond Meat products are shown on February 29, 2024 in Chicago, Illinois. (Photo illustration by Scott Olson/Getty Images)

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Ananya Mariam Rajesh · Stocktwits

Published Jul 22, 2025, 12:04 PM

SHOT

Safety Shot, a wellness and dietary supplement company, witnessed a massive jump in retail chatter on Stocktwits over the past 24 hours and became the most talked about consumer stock. 

The stock witnessed a 144-fold increase in the last 24 hours, closely followed by faux meat maker Beyond Meat and department store chain Kohl’s Corp.

Here is a closer look at these consumer stocks:

1.       Safety Shot (SHOT): The message count on the stock saw a 144-fold surge on Stocktwits after the wellness and dietary supplement company on Monday announced the pricing of its $10.6 million registered direct offering.

Retail sentiment on the stock remained unchanged in the ‘bullish’ territory with chatter levels ‘extremely high’ at 79, according to Stocktwits data.

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SHOT sentiment and message volume July 22, 2025, as of 06:45 am ET | Source: Stocktwits

Shares of Safety Shot fell nearly 22% in premarket trading on Tuesday and have fallen 4.4% year-to-date.

The company announced that it would make a direct offering to an institutional investor for the purchase and sale of nearly 28.7 million shares at a purchase price of $0.37 per share.

It also issued warrants to purchase up to about 57.3 million shares of common stock at an exercise price of $0.37 per share, which are exercisable immediately and will expire five years from the date of issuance.

A bullish user on Stocktwits said short sellers anticipating panic may find themselves blindsided if trading volume dries up after the offering, and buyers rush in.

2.       Beyond Meat (BYND): In the last 24 hours, Beyond Meat saw a nearly 9,000% jump in retail user messages on Stocktwits, with no particular news on the company.

Retail sentiment on the stock improved to ‘bullish’ from ‘extremely bearish’ a day ago, with ‘extremely high’ chatter levels, according to data by Stocktwits.

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BYND sentiment and message volume July 22, 2025, as of 7 am ET | Source: Stocktwits

Beyond Meat’s shares were flat in premarket trading and have risen 9% year-to-date.

3.       Kohl’s Corp: The retail user message count on the department store chain rose 7,800% in the last 24 hours on Stocktwits, even without any fresh developments from the firm.

Retail sentiment on Kohl’s turned to ‘extremely bullish’ from ‘bullish’ a day ago, with ‘extremely high’ levels of message volumes, according to Stocktwits data.

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KSS sentiment and message volume July 22, 2025, as of 7:15 am ET | Source: Stocktwits

Kohl’s shares jumped 4% before the bell and have lost a quarter of their value year-to-date.

For updates and corrections, email newsroom[at]stocktwits[dot]com.

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