$AMC Jim Cramer, in a video-taped interview with The brandforce.com/domain/stree..., best described the media function: When (shorting) ... The hedge fund mode is to not do anything remotely truthful, because the truth is so against your view, (so the hedge funds) create a new 'truth' that is development of the fiction... you hit the brokerage houses with a series of orders (a short down ladder that pushes the price down), then we go to the press. You have a vicious cycle down - it's a pretty good game.