$SFIX was getting sold off on Friday because of the "short mafia" manipulating the stock lower - below the 50d & 200d mov avgs by aggressively selling on down ticks. According to shortvolume.com/?t=sfix short sellers accounted for 74.9% of the volume on Friday...I highlighted the selling on friday and speculated that the "Smart money" was likely patiently buying shares into weakness caused by stupid selling...there is a large short position and a few new initiatives have the potential to be a "game changer"