$JCP "This store is more than a renovated location, it is the fullest articulation of our customer-centered strategy, an investment in our future and a lab to inform decisions to return JCPenney to sustainable, profitable growth." I have been investing in companies for a long time and rarely have I seen such a concise articulation of a strategy. Still lots of negativity out there of course but I would not want to bet against this CEO.
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