$GME Rebrand. Gaming is community based. Become community focused. Sponsor events and facilitate the gaming experience beyond the games. Games are magical shiny special items that kids worship. Remember Toys R Us? Make your brand a magical shiny item that the kid in all of us would worship. Eventually the fact that it's so cool to hate on gamestop could actually strengthen the business in some ways if the game was stepped up correctly. Hire a brilliant brand strategy firm. Many brilliant designers and strategists are passionate about video games.