$XXII pumping won’t bring this to life... real policy will. VLN is not and can not make the claim that it is “healthier and safer.” I doubt many old school marlboro light smokers, were smoking them to quit... atleast i didn’t. I quit to quit though. Hopefully there is a place for VLN and it displaces addictive cigarettes. It’s a fine line between good and strange, kind of like cheering for the air bag in a car crash.... think about it.