Stock trading is nothing but Supply & Demand. The co. could produce diamonds from cotton and the CEO could crap gold. If there is no demand the price per share is going to drop. Technicals trump fundamentals
It's a mistake to blindly follow anyone, including "experts" and media. I've been too greedy and too fearful. Learning candlesticks, watching RSI. Mistakes can be great teachers. Disclaimer: My musings are ideas, not investment advice.