Started as a Trader & Analyst for a major W.S. House in 1966. Managed Hedge Fund. 48 years working on the "Street". .Will be the Devil's advocate to help you learn. Have you gone thru one or more 4 to 6 year Bear Markets??
George Zack graduated with a degree in Finance and has a flair for waxing lyrical when he is trying to figure out if a stock should be part of your portfolio or not. He writes on the consumer discretionary sector for Bidness Etc.
Markets are never 100% efficient, trading opportunities are found as a result of short sighted and emotional moments in stock prices. Capitalize off this irrationality (logic) and you will make successful trades. - Bull Logic