Intuit + Mailchimp ❀️ πŸ™ˆ

Some big M&A news today: Intuit is in talks to buy Mailchimp in a deal valuing the company at $10 billion.

You probably know Intuit as theΒ TurboTax guys, but Intuit actually makes more money from services for small businesses (SMBs.) Mailchimp would be a big pickup for Intuit, adding a suite of digital marketing tools to Intuit’s finance-centric product suite. πŸ€– πŸ’°

M&A chats have been dicey lately, but Mailchimp has been looking for a buyer for most of the year. The company reportedly made around $300 million in 2020, according to sources.

Intuit was in the news last year for another big line-item purchase when it bought Credit Karma for $7.1 billion. The company has capitalized on the digital transformation accelerated by the COVID-19 pandemic, thanks to tools like Quickbooks, Mint, and its online tax services.

$INTU stock fell 0.53% today.

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