- Meta, however, clarified that people will still be involved, while the systems will take on work that’s “better-suited” to technology.
- The advanced tools will be used specifically to detect severe violations faster, like scams and illegal content.
- The announcement comes amid reports of Meta laying off about 20% of its workforce as it pushes deeper into leveraging AI for its business.
Meta Platforms Inc. (META) announced on Thursday that it is ramping up the use of artificial intelligence tools for support and content enforcement across its platforms, including Facebook and Instagram, while reducing reliance on third-party vendors.
While the company has been leveraging AI for years now, the advanced tools will be used specifically to detect severe violations faster and more accurately, while avoiding over-enforcement mistakes, the company said in a blog post.
“Over the next few years, we will deploy more advanced AI systems across our apps to transform our approach to content enforcement, more accurately finding and removing severe content violations like scams and illegal content, so people see less of them,” the company said.
Apart from content moderation, Meta will also double down on AI use for global support, including handling account issues end-to-end, managing privacy and profile settings, resetting passwords, and helping users understand and appeal content decisions.
What Does This Mean?
Meta has until now relied on thousands of third-party vendors for content moderation, including Accenture (ACN) and Concentrix (CNXC), to handle some of the more nuanced cases, including language-specific, and sensitive content that AI systems could not reliably manage on their own.
However, the latest update indicates that the company may push AI moderation further. “Over the next few years, we’ll be deploying these more advanced AI systems across our apps once we’ve seen them consistently perform better than our current methods of content enforcement, transforming our approach,” Meta said.
The company, however, clarified that people will still be involved. “While we’ll still have people who review content, these systems will be able to take on work that’s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drugs sales or scams,” Meta said.
The announcement comes amid reports of Meta laying off about 20% of its workforce, or approximately 16,000 employees, as the company pushes deeper into AI for its business. The tech giant now expects 2026 capital expenditures of between $115 billion and $135 billion, up from about $72 billion in 2025.
Earlier on Thursday, Oppenheimer said that Meta's layoff plans signal that the company may be planning more AI investments ahead, as per TheFly. Analyst Jason Helfstein said Oppenheimer sees two scenarios: even higher AI opex/capex given fierce competition; or frontier LLM will be even more delayed, and management will point to margin upside in hopes of placating investors.
How Did Stocktwits Users React?
On Stocktwits, retail sentiment around META shares remained in the ‘bullish’ territory over the past 24 hours amid ‘high’ message volumes.
One user expressed concerns over Meta’s AI spend.
META stock has declined more than 6% in the past year.
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