Tesla’s China Retail Sales Slump 45% In January: Report

The electric vehicle maker’s retail sales in January stood at 18,485 vehicles, its lowest monthly figure since November 2022.

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The logo of the Tesla Inc is seen on a screen of a smartphone next to a screen with an illustration ofthe stock market. (Photo by Alexander Pohl/NurPhoto via Getty Images)

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Arnab Paul · Stocktwits

Published Feb 12, 2026, 2:24 PM

TSLA
  • Exports from its Shanghai plant were 50,644 vehicles in January, a 71% jump from a year earlier.
  • Including domestic sales and exports, wholesale volumes increased 9.3%.
  • Model Y wholesale sales came in at 38,916 units while Model 3 volumes totalled 30,213 units.

Tesla’s (TSLA) China deliveries reportedly declined sharply in January, even as exports from its Shanghai factory saw a 71% increase.

The electric vehicle (EV) maker’s retail sales in January stood at 18,485 vehicles, its lowest monthly figure since November 2022, according to a report by the CNEVPost on Thursday, citing data from the China Passenger Car Association (CPCA).

Retail sales dropped 45% from January 2025 and plunged more than 80% from December 2025. Tesla’s Shanghai facility produces the Model 3 sedan and Model Y, serving both domestic and overseas markets.

TSLA shares were up 0.7% in pre-market trading.

Exports Drive Wholesale Growth

While local deliveries weakened, Tesla increased shipments abroad. The Shanghai plant exported 50,644 vehicles in January, a 71% jump from a year earlier. Including domestic sales and exports, wholesale volume reached 69,129 units, up 9.3% year-on-year but nearly 29% lower than December.

Model Y wholesale sales rose about 21% from last year to 38,916 units, though they fell sharply from the prior month. Model 3 volumes totalled 30,213 units, edging slightly lower both annually and sequentially.

Challenging Market Conditions

January is typically a slow month for China’s auto market, but broader industry trends also weighed on demand. Total new energy vehicle (NEV) retail sales fell 20% to 596,000 units, while battery electric vehicle (BEV) sales declined 17%. Tesla holds around 3.1% of the NEV market and 5.3% of the BEV segment, according to the report.

Policy changes, including a new 5% purchase tax and reduced trade-in subsidies, have further cooled consumer interest.

Tesla is also facing pressure outside China. January registrations dropped 42% in France and 88% in Norway, a historically strong market for Tesla. U.S. sales fell 17%, marking a fourth consecutive monthly decline.

How Did Stocktwits Users React?

Retail sentiment remained in the ‘bullish’ territory over the past 24 hours.

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However, retail commentary was mixed. One user expects the stock to climb to $440. It is currently trading at $428.

Another user expects the stock to fall to $300 if it breaks below its $390 support.

TSLA shares have shed around 6% so far in 2026.

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