- On-chain data shows Machi Brother has been liquidated more than 335 times while continuing to hold long positions.
- His portfolio swung from a $44.84 million gain to a significant loss within six months.
- Huang’s strategy involves increasing exposure during downturns, a high-risk approach often described as Martingale-style trading.
Crypto trader Jeffrey Huang, also known as Machi Big Brother, deposited an additional $500,000 in USDC (USDC) into Hyperliquid (HYPE), despite being down about $75.9 million from his peak profit position.
According to on-chain data tracked by Arkham Intelligence, he has been liquidated over 335 times earning him the title of “King of Crypto Liquidations” on social media – and he is still long. Data also showed Machi’s position swung from a $44.84 million gain to a net loss of $75.9 million in a span of six months. He was liquidated 262 times in January alone.
Despite losing all the margin in his account, the Taiwanese-American entrepreneur and former musician added another $500,000 USDC into Hyperliquid within hours. He has already burned through $150,000 of that fresh deposit.
HYPE’s price has fallen 2.3% in the last 24 hours to around $38.25. On Stocktwits, retail sentiment around the altcoin trended in ‘bearish’ territory, accompanied by ‘high’ levels of chatter.
High Leverage Amplifies Losses
The move comes after another forced liquidation on Thursday, when on-chain data confirmed his leveraged Ethereum (ETH) long on Hyperliquid was wiped out, taking cumulative losses on the trade beyond $30.7 million. With 25x leverage, a roughly 4% adverse move in ETH was enough to trigger liquidation.
His current positions, as per Arkham data, sit at 3,300 Ethereum worth $6.76 million, 8 Bitcoin (BTC) worth $544,000, and 9,888.88 HYPE worth $383,000. All his positions are longs, all opened into a falling market.
Ethereum’s price dipped more than 4% in the last 23 hours, falling below $2,000 to around $1,970. Retail sentiment around the leading altcoin on Stocktwits trended in ‘bearish’ territory over the past day with chatter at ‘normal’ levels.
Meanwhile, Bitcoin’s price tanked more than 4.5%, falling under the $67,000 mark around to around $65,600 in midday trade. Retail sentiment around the apex cryptocurrency dropped to ‘extremely bearish’ from ‘bearish’ territory over the past day, while chatter remained at ‘low’ levels.
Huang's strategy has been described as Martingale-style, which involves doubling down on losing positions during price drops rather than cutting exposure. His trades have been funded in part through wallets linked to PleasrDAO treasury funds deposited years earlier. In June 2025, Huang showed what the strategy can deliver when it works, turning $6 million in deposits into $2 million in gains in a single week through HYPE trades.
For updates and corrections, email newsroom[at]stocktwits[dot]com.