In classic Elon Musk fashion, the billionaire has made another move with Twitter that’s baffled the world. After changing the company’s name to “X” in April, Musk is changing the entire brand to “X” as of today.
The news was revealed in a series of tweets over the weekend, where Musk appeared to be crowdsourcing the idea for a new logo. In addition to changing the name and the logo, the company is also getting rid of all the birds in what’s essentially a full-on rebrand. Because what better way to get value out of your $44 billion purchase than completely changing the brand and product on a whim? 🤔
While some were excited about the change, most enjoyed the endless memes from the situation. Although it’s unclear how all these changes will impact the platform long-term, they’ve certainly been great for engagement in the short term.
Here are some of the “Xeets” from the day. 💭
A "Tweet" is now officially referred to as a "Xeet" according to X's new help center page. pic.twitter.com/tRxsY3BhW6
— Brett Dashevsky (@brettdash_) July 24, 2023
It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.
— Linda Yaccarino (@lindayaX) July 23, 2023
The letter X will be holding a press conference later today. #TwitterX pic.twitter.com/qXKNYLTqLe
— Sesame Street (@sesamestreet) July 24, 2023
Welp, @twitter name so coming off the building right now but @elonmusk didn’t get permit for the equipment on the street so @SFPD is shutting it down. pic.twitter.com/CFpggWwhhf
— Wayne Sutton (@waynesutton) July 24, 2023
Ultimately what X has going for it is that people are already on the platform. While most people complain about the changes, we’re all still here “Xeeting” away day after day. Until that changes, Threads and other competitors will have difficulty attracting and maintaining a meaningful user base.
That hasn’t discouraged them, though, as platforms like TikTok look to capture market share by adding support for text posts and other X-type content.
As always, this is a rapidly-developing story that we’ll keep an eye on. How this progresses is anyone’s guess. But as always, we’ll be here to X-splain the news as it happens. Until then, we’ll simply enjoy the memes along with everyone else. 🤷