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Over the past three weeks, Aditya Birla Fashion Retail (ABFRL) shares have shown consistent buying momentum, indicating that the stock has likely entered a correction-to-recovery phase. Technical charts suggest the possibility of a consolidation before a potential breakout as the stock is trading within the range of its 14-day and 55-day Exponential Moving Averages (EMAs).
SEBI-registered analyst Deepak Pal noted that the overall structure appears positive, supported by sustained accumulation at lower levels.
What Should Traders Do?
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From a short-term perspective, the stock is holding the ₹75 support zone, which can be considered as a stop-loss for fresh positions. If buying continues, the stock has the potential to move towards the ₹100 levels in the near term, he added.
From a medium-to-long-term view, if ABFRL stock sustains above these breakout zones and maintains its momentum, levels of ₹120–125 could be achievable over the next few months.
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Technical Analysis
According to Pal, over the past three weeks, ABFRL has shown strong accumulation, closing near weekly highs after dips. This suggests a transition from correction into a recovery phase.
On the daily charts, he noted that the stock is trading within the range of its 14-day and 55-day EMAs, indicating a short-term consolidation.
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News Triggers
ABFRL has recently demerged its Madura Fashion & Lifestyle segment into a separate listed entity, Aditya Birla Lifestyle Brands (ABLBL).
The 18th Annual General Meeting notice, ESG report, and annual filings were released in late August 2025, reflecting transparent investor communication.
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Triggers To Watch
ABFRL’s upcoming Annual General Meeting (AGM) on September 23 could provide strategic updates or direction. Additionally, its second-quarter earnings are expected to be released around November 6. Pal said that a strong quarter or upbeat outlook could serve as a key rally catalyst.
He concluded that ABFRL is showing encouraging signs of recovery, supported by solid consolidation, technical structure, and renewed investor interest. While near-term traders could capitalize on momentum with a stop-loss near ₹75, medium-to-long-term investors may benefit from broader thematic tailwinds — especially post the Q2 earnings outcome in November.
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ABFRL shares have declined 12% year-to-date (YTD).
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