Adobe Stock Rises Following Reported Launch Of ‘Adobe AI Foundry’

• According to a TechCrunch report, Adobe AI foundry’s custom models can produce text, images, video, and other mediums like 3D scenes.
• The AI foundry is built on Adobe’s Firefly family of AI models, which were launched in 2023.
• Adobe executive Hannah Elsakr said that AI foundry was launched due to the growing customer demand for deeper customization.

Adobe (ADBE) shares rose nearly 3% in afternoon trading after the company reportedly launched its “Adobe AI Foundry” on Monday, a new product enabling businesses to collaborate with the firm in developing tailored generative AI models trained on their unique branding and intellectual property.

According to a TechCrunch report, Adobe AI foundry’s custom models can produce text, images, video, and other mediums like 3D scenes and are built on Adobe’s Firefly family of AI models.

The report added that the Firefly models were launched in 2023 and have been trained entirely on licensed data. The foundry offering uses this service and then tailors the models for each customer using their intellectual property.

Retail sentiment on Adobe remained unchanged in the ‘bullish’ territory compared to a day ago, with message volumes at ‘high’ levels, according to data from Stocktwits.

Adobe Executive’s Take On The Foundry Service

Adobe’s Vice President of Generative AI New Business Ventures Hannah Elsakr told TechCrunch that the foundry service represented a natural expansion of the company’s enterprise AI products, driven by growing customer demand for deeper customization.

“This is elevating a lot of the capabilities we already had,” Elsakr told TechCrunch. “The enterprise has asked us to come in and advise us, help us, partner with us, be our premier creative marketing AI partner on this,” she added.

According to the report, Elsakr noted the custom models will enable brands to better effectively manage their advertising efforts. With Adobe’s tailored AI, a customer could design a single ad campaign and then easily adapt it across various seasons, languages, and formats, TechCrunch reported.

“It’s highly personalized,” Elsakr said. “We’ve been talking about personalized commerce for so long, but generative AI and Firefly make it possible to put the brand in the hand of the consumer in an on-brand way.”

Shares of Adobe have fallen over 23% this year and have declined 31% in the last 12 months.

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