Amazon Cuts Seller Fees In Europe In ‘Largest-Ever’ Reductions

• The company added that its annual fees update includes Fulfillment by Amazon fee reductions for parcels, expanded Low-Price FBA eligibility, and more.
• Referral fees for clothing and accessories have been reduced to up to 10% for products costing up to £20 or €20.
• Amazon’s reduced referral fees are similar to those charged by Shein, an e-commerce platform that specializes in fast fashion.

Amazon.com Inc. (AMZN) on Tuesday announced it is slashing seller fees in Europe, calling it one of its “largest-ever” reductions.

Amazon stated that, on average, seller fees will be reduced up to £0.15 or €0.17 ($0.2) per unit for goods sold in the e-commerce giant’s European stores.

The company stated that its annual fees update includes Fulfillment by Amazon (FBA) fee reductions for parcels, expanded Low-Price FBA eligibility, and referral fee reductions in high-volume categories like clothing and accessories, home products, grocery, vitamins, and pet clothing and food.

Amazon shares were up more than 1% in Tuesday morning’s trade. Retail sentiment on Stocktwits around the company trended in the ‘bearish’ territory, while the stock was among the top two trending tickers on the platform at the time of writing.

Updated Seller Fees

Amazon listed multiple changes to seller fees by category. These changes will go into effect on Dec. 15, 2025.

• Fulfillment fees for parcels in the “Fulfillment by Amazon” (FBA) category will see an average reduction of £0.26/€0.32 in the United Kingdom, Germany, France, Italy, and Spain.
• Referral fees for clothing and accessories are to be reduced to 5% from 8% for products priced up to £15 or €15, and to 10% from 15% for products priced between £15 or €15 to £20 or €20.

Amazon has also reduced the limits on variable fees on products under Best Deals and Lightning Deals to £200 in the United Kingdom, €300 in Germany, and €100 in France, Italy, and Spain, with effect from Feb. 1, 2026.

“These reductions also align European fees with changes we have made in other countries, including in the U.S., as we continue to drive our costs to serve lower around the world,” the company said.

Taking On Competition

Amazon’s reduced referral fees are similar to those charged by Shein, an e-commerce platform that specializes in fast fashion.

According to Shein’s website, the company charges referral fees of 10% in the European Union and 12.24% in the U.K. New sellers can take advantage of 0% referral fees for the first 30 days on the platform.

AMZN stock is up 8% year-to-date and 12% over the past 12 months.

£1 = $1.32

€1 = $1.16

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