AMZN Begins To Sell OpenAI Tech; Launches AI Agent For HR

Amazon’s cloud business AWS will begin to make OpenAI’s GPT models available for customers with previews starting Tuesday, while launching its own AI agents for HR and supply chain.
Amazon logo displayed on a phone screen is seen in this illustration photo taken in Krakow, Poland.
Amazon logo displayed on a phone screen is seen in this illustration photo taken in Krakow, Poland.(Photo by Jakub Porzycki/NurPhoto via Getty Images)
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Shashank Nayar·Stocktwits
Published Apr 28, 2026   |   3:48 PM EDT
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  • Amazon makes OpenAI's AI models available to its customers after Microsoft dropped its exclusive rights on OpenAI products.
  • AMZN and OpenAI launch Amazon Bedrock Managed Agents.
  • Something that our customers have asked for, for a really long time, says Matt Garman, CEO of AWS. 

Amazon.com (AMZN) will begin selling OpenAI’s AI models to its Amazon Web Services (AWS) customers, a day after Microsoft dropped exclusive resale rights on OpenAI products.

Microsoft’s Azure, which is Amazon AWS’s largest rival in the cloud services space, until Monday, had exclusive rights to sell OpenAI’s most powerful models, owing to the roughly $13 billion worth of investments it made in OpenAI starting in 2019. 

“It’s something that our customers have asked for, for a really long time,” Matt Garman, chief executive officer of the Amazon Web Services cloud unit, said in an interview with Bloomberg Television.  

Some of OpenAI’s latest models will be available to preview on AWS starting Tuesday, with the most powerful GPT models arriving “in the next couple of weeks,” Garman added. 

Amazon also unveiled AI agents for hiring and supply chain management at its AWS event on Tuesday. The software is supposed to help replace the human element of job interviews: the face-to-face job interview. 

Amazon's new mass hiring software, called Connect Talent, will help firms find, screen, and recruit workers needed for large-scale ​hiring, such as retailers during the peak holiday selling season. 

Colleen Aubrey, the AWS senior vice president of applied AI solutions, told Reuters that job candidates would know they are being screened using AI and acknowledged it was still being refined to sound more convincingly human. 

Amazon and OpenAI launch Amazon Bedrock Managed Agents

Amazon Bedrock Managed Agents, powered by OpenAI, will give enterprises a new way to deploy advanced agents within their trusted AWS environments.

“With Bedrock Managed Agents, organizations can build agents that maintain context, execute multi-step workflows, use tools, and take action across complex business processes,” OpenAI said in a press note. 

Amazon earlier this year had invested $50 billion in OpenAI, its largest investment in a single company, and OpenAI had pledged it would spend $100 billion on AWS cloud computing and chips. 

AWS chief Garman also said that he thinks demand for AI services far exceeds the supply of computing power to meet it. 

Retail View on AMZN 

Retail sentiment on Amazon stock was ‘bullish’ with ‘normal’ message volumes as investors prepare for the company’s quarterly earnings due Wednesday. 

AMZN stock has gained 12.4% over the past 12 months. 

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